Special Needs Education Essay Example | Topics and Well Written Essays - 1000 words

Special Needs Education - Essay Example By giving a workshop to parents regarding the education of children with special needs, not only would they be able to appreciate the efforts that regular schools do for the children, but also enlighten them in what they could do to support and encourage their own children’s learning process. Special Needs Education Workshop for Parents Many parents take it for granted that their own children are able to follow the school’s given curricula without any worries. However, for parents who may not be able to understand why their child is having a hard time coping with lessons in school, despite regularly attending classes and studying even after school, it may be that they have not realized that the child has learning problems. Putting the blame on the child or the educational system, or both may not be the best way in handling the situation. Not only does it creates a barrier between understanding the child better, but it also gives the child an idea that there is nothing t hat can be done to the situation (Porter, 2002). Thus, to improve the well-being of children with special needs as well as providing stability to the parents’ relationship with the child and the school, a workshop regarding the mechanics of how special education needs are addressed by regular schools, as well as how parents can participate in their child’s learning process would be a helpful tool in helping parents understand and support their child better in school. The main goals for conducting the seminar and workshop regarding the special education needs for children that have learning problems are: to introduce to parents the â€Å"IDEA†, an act that supports the education of children with special education needs through the public school system; to present to concerned parents how regular schools are able to provide quality education not just to children with normal or superior learning capabilities, but also to children that may have other needs that woul d allow them to learn lessons at the same rate as their peers; to let parents see the perspective of children with learning difficulties in dealing with their everyday schooling; to provide parents ideas which could help them assist and empower their children in coping with the regular educational curriculum of the school; and to enlighten parents of the important role that they have to play in order to become even more attuned with their children not just in the academics but also in their physical, social, psychological, and emotional well-being. In order for the parents to not only be informed but also get engaged with the topic itself, the program shall consist of four parts: the introductory part; the presentation proper; the question and answer part; and the workshop proper. The introductory part would be presented in the form of a video presentation that enumerates and explains laws that are concerned with the provision of additional adjustment of the school’s teaching methods to address the needs and support the abilities of children with special needs. The presentation proper would utilize a power point presentation so that the parents would be able to read the additional information with ease. The presentation will be mentioning in detail the services that are provided for specifically by the schools that their children are enrolled in, as well as other

An illustrated critique of the nature of brand design and its value to Essay

An illustrated critique of the nature of brand design and its value to a selective company - Essay Example However, twenty-first century marketing is affected and transformed by the following: globalisation, rapid developments in information and computer technology, digital platforms of communications, the development social awareness of corporations, and the recognition of consumers’ rights and the change significance of consumers in marketing (Domegan 2008; Elliot & Percy 2007; Hastings &McDermott 2006; Kotler et al 2006). Since, contemporary marketing places the customer ‘at the heart of all transactions’, thus, satisfaction of their needs and adding value to their experiences have become some of the primary drivers for the continued innovation of marketing (Bignell 2002; Schmitt 2000). In this regard, this study will look into one of the most important facets of marketing – brand design and its value to the company. Marketing is not just simple offering of products to the customers. It is primarily geared towards satisfaction of clients’ needs. Howeve r, as there are other companies who are producing the same products aiming the same goal of satisfying customers brand becomes a necessary tool. Brand is a name, term, sign, symbol, or design or a combination of these that identifies the goods or of a seller and differentiates them from those of competitors† (Kotler et al, 2006: 312). Moreover, brands also refer to the â€Å"tangible and intangible attributes that represent the company and also symbolise the customers’ perception† (Kotler et al, 2006: 109). In this case, brand designs are not just the physical attributions of the brand. It includes the emotional, experiential and cognitive connection that the customers may experience upon the use of the product. In this sense, brand design becomes the conduit in establishing the brand equity and loyalty that has been recognised as profitable for the shareholders and a more definite source of long–term sales (Doyle 2008). As such, this study will look into the impact and value of brand design to a selected company. This is significant as it help in gaining a better understanding of the correlation between brand design and its value. At the same time, it helps identify other possible factors that may influence the relationship between brand design and its value to the company. For this study, Apple is the selected company that will be analysed. The paper will have the following structure. The first part is the introduction wherein a brief discussion of marketing branding and the various influences of affecting contemporary marketing are provided. Likewise, the purpose and structure of the research are also given. The second part will deal with an overview of Apple while the third section will deal with segmentation, targeting and positioning of the brand. Meanwhile, the fourth part will undertake an evaluation of brand design and the fifth part will address the question ‘how important is the brand for the business. Finally, the l ast section will contain the conclusion and recommendation of the study. Apple Inc: A Brief Overview Apple was founded by Steve Jobs, Steve Wozniak, and Mike Markkula on 1976 and incorporated on 1977. The first products of the company were Apple I, II and III. These products were moderately successful in the market. In 1983, they released Lisa, which was a failure. However, by 1984 the